ViNT

The VINT ("Verkenningsinstituut Nieuwe Technologie" or Institute for Analysis of New Technology) was created in 1994 and is a part of Sogeti Netherlands. The purpose of the ViNT is to inspire and help organizations in the use of innovative IT-technologies for their processes. ViNT follows developments on the ICT market closely and searches for market-related implementation opportunities of these new technologies.

Over the last couple of years, ViNT has published several books. The last book being published by ViNT is titled “Me the Media” and will also be presented during the plenary session of our conference. Topic of this book is “Past, Present and Future of the Third Media Revolution”.

“Me the Media” is how we call our present multimedia web-based age. The old, trusted mass media have been absorbed by the new media mass in which we all participate as individuals and consumers. After the printing press and after such mass media as radio and TV, the modern era of the Web is the Third Great Media Revolution undergone by humanity. This sweeping wave has far-reaching consequences: for business, for society, for technology, and for us.

In this Me-Media dynamics, composites of digital alter egos are rapidly becoming an accepted form of personal and brand identity. They increasingly form the basis of the social and economic activity in which individuals, organizations and government engage. The Third media Revolution e-mancipates physical identities to the “Hyper-Ego” level: the Digital Me’s we know so well from CNN’s iReport, iGoogle, iPhone, myBarackObama, Youtube and the like. All are hyperlinked and superactive on the Web, involving citizens, brands, companies and politicians.

The coming decades will see us intmately and physically interconnected within our own web by means of ordinary hardware and software, but subsequently also via biochemistry (“wetware”) and nanotech. In this way, life will become one huge test laboratory for the further development of humanity.

Visit http://www.methemedia.com/ for more content, insight and discussion.
For more information about ViNT and other publications, visit http://vint.sogeti.nl/.